PROJECT MANAGEMENT

McLaren Marketing provides valuable project managers when experience, time, staff and/or budget is limited and tasks need to be completed.

Clients find we offer a more experienced and cost effective solution to traditional healthcare agencies in completing this type of work.

Projects we have undertaken include:

  • Marketing and implementation plans for:
    • New products
    • Pre-launch
    • Launch
    • Mature brands
  • Strategic analysis by product strength, brand or portfolio
  • New product assessment
  • Briefs for market research, agency, PR, packaging
  • Copy writing of promotional material for:
    • Clinical paper reviews / dossiers
    • Mailings
    • Patient education
    • Detail aids
    • Pharmacy assistant education
    • Product monographs
  • Reviewing marketing presentations
  • Product Manager training:
    • Fundamentals of Pharmaceutical Marketing
    • Writing a successful brand plan